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7 REASONS TO AKT
THE USA IS GOING NATURAL… HERE’S WHY WE DITCHED ANTIPERSPIRANT.
As London-based West End performers, our day (and night) jobs were intensely physical, with hours spent under hot stage lights and in cramped dressing rooms. It’s safe to say that the antiperspirant we’d been wearing since the age of sixteen wasn’t cutting it anymore. Sweat was certain. Our good clothes were getting ruined, we were losing that on-stage confidence, and worst of all — we still smelled. It was time to face the music, and the musk.
We said goodbye to single-use plastics, and the hunt for an effective eco friendly option began. Cruelty free, aluminium free deodorant did exist in the natural beauty aisle, but we couldn’t find a single one that actually worked. Something didn’t smell right…
So we made AKT. After three years of meticulous concocting, testing, and trialing on fellow performers, we’re thrilled to have developed a natural deodorant that’s everything we had been searching for — and more.
Engineered with high performing natural ingredients, AKT deodorant balms don’t compromise on ethos, efficacy, or scent. Ever. Suitable for all genders, our balms contain a unique formula of active botanicals that keep you feeling dry and confident all day long, with just one application. Oh, and the fragrance? Show-stopping.
We all have the responsibility to take action on the big stuff, while not sweating the small stuff. That’s why we made AKT Our 100% cruelty free, and aluminium free natural deodorant isn’t just good for your body, it’s even better for the environment. No plastic. No drama.




